NIELSEN RATINGS
Information for advertising agencies

CMC -TV is a Nielsen monitored station in the San Francisco-Oakland-San Jose market. CMC subscribes to Nielsen Media Research to in part provide avails and audience data. Ratings are available in almost all demos from teens to Adults 35+. Occasionally the station may deliver a higher rating in smaller demo cells like P12-17 simply because there are fewer people in the cell and so it is more likely to achieve a higher rating than a broader demo. Overall the station is very efficient in delivering adults. 90% of the SF-Oak-SJ OTA audience is over 18, and more than 60% are in the vital 25-54 demo. This is purposeful. It is the result of the station's broad music appeal as well as CMC's instituitional status in the San Francisco Bay Area. Generations have litterally grown up with CMC for 40 years!

Source: Nielsen, San Francisco DMA 2010 - 2025

In a viewer survey, CMC shows strong potential in key age groups of the Bay Area demographics. The highest concentration of CMC viewers in the sample are Adults 18-54 (70%) compared with a market wide rate of 51%. Every spot you run on CMC is a higher efficiency than stations which skew older. Our viewers are strongly represented in the largest counties in the Bay Area.

Audience Composition is a match too! The highest concentration of viewers are A 25-54, confirmed by Internal Research, Nielsen, and Instagram. An inernal survey reveals 95% of CMC fans are 25-64 and over 50% are 35+.

CMC viewers reflect the population distribution of the Bay Area in geographic location, but in demographics CMC viewers identify as Hispanics greater than average. Notably and impressively, the highest concentration of CMC viewers in the sample are Adults 25-64 (95%) compared with a market wide rate of 43%(25-54) and 51% (25-64). • And while Latinos and Hispanics are the largest ethnic group in California at 39.4% of the population, this target market represents 65% of CMC viewers.

Ratings aside, What is the single most important metric to marketing managers?
New customer acquisition (75%) --
Social media engagement (72%) --
Qualitative feedback from customers (58%) --

It's the age-old truth in advertising and in sales. Reach as many new people as possible. Businesses need to grow in order to survive.

Conclusion: The stuff that the TV and radio reps were using as arguments were not even in the CMO's top 10, and in fact fell into the “Other” grouping, which comprised only 9% of respondents.

CMC hits vital marketing goals on all fronts.CMC's niche programming delivers new customers in a fresh new programming environment where your spots shine like diamonds on CMC.

Please contact the station for current avails.
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Complete and return to sales@cmctv.com.

CMC TOPS BILLBOARD MUSIC VIDEO AWARDS

(San Francisco) -- California Music Channel and Country Music Channel were named the number one local/regional Pop and Country music television stations at Billboard Magazine's 21st Annual Music Video Conference held November 12 at the Loews Santa Monica Beach Hotel. This is the fourth Billboard conference award for each CMC station.

California Music Channel and Country Music Channel are owned and operated by CMC Broadcasting Company, Incorporated; Rick Kurkjian, President.

The Billboard Music Video Awards, celebrating the achievements of the music video industry, was the wrap-up event to the 21st annual Billboard Music Video Conference, a three-day conference where industry professionals analyzed the issues facing the visual music video industry.

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